#1 International Bestselling Author!


My name is Patty Soffer and I’m a #1 International Bestselling Author.
Holy crap! I never thought I’d get to utter those words in my whole life. Yet here it is.
I write for a living—ad copy, marketing copy, businessRead more »

People Are The Foundation For Everything.


Think about every story that has impacted your  your life, especially your business life. What do you remember most?
The people. All stories are ultimately about people. People are the foundation for everything you do, feel, hear, see, think and want.Read more »

Personal Responsibility

Personal Responsibility

You are personally responsible for everything that happens in your life once you realize you are personally responsible for everything that happens in your life.
—Bruce Lipton, Ph.D.

As much we all want to blame someone else for everything that goes wrong,Read more »

Hey Partners: Do You React or Respond?


I think the biggest mistake I have made in my business partnership and probably in my life, has been in reacting to people/comments/things/situations, rather than responding.
• Reacting = READY/FIRE/AIM.
• Responding = READY/AIM/FIRE.
Which do you think has more power? Staying centeredRead more »

Our Business Is Personal


Our Business Is Personal
First and foremost, business is personal to us. Very personal.
We are part of the Experts Industry and its conversations and are constantly and persistently in the loop—in some cases ahead of it. More than one hundred awardsRead more »